About Us
Driven by Strategy, Defined by Execution
We are Brand Utility started with a simple belief: that great strategy and seamless execution are the keys to unlocking sustainable business growth.
Our mission is to provide businesses with the clarity, expertise, and support they need to thrive.
Our Story
We are Brand Utility was born to bridge the gap between strategic insight and practical delivery.
We believe that businesses shouldn’t have to choose between thoughtful planning and effective execution; success comes from mastering and doing both.
Our mission is to empower organisations with tailored strategies and expert support that enable them to navigate complexity, seize opportunities, and achieve lasting growth.
Founded and led by Aaron Kong, an experienced communications strategist and business leader, We are Brand Utility draws on a rich background in corporate strategy, strategic communications, marketing, and execution excellence.
Aaron brings over a decade of consulting and leadership experience across diverse industries, blending analytical rigor with creative problem-solving. His drive is fueled by turning pressing challenges into clear, actionable pathways forward—leading to tangible, measurable results.
Our Philosophy
Navigating Challenges Together with Tailored Partnerships
You have ambitious goals, but something is holding you back. Perhaps you're facing a complex market, lack a clear strategic direction, or simply don't have the resources to execute your vision. You know where you want to go, but you need a dedicated partner to help you get there.Your Partnership, Your Way.
We believe in a flexible, collaborative approach.
We’ve structured our consultancy around three distinct partnership approaches and models, allowing you to choose the level of support that perfectly matches your needs.
Whether you need us to think with you, work with you, or deliver for you, we have a partnership that fits.
3 Approaches
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Strategic Advisor | Think together
We guide your most critical decisions. The result? Clarity and direction. -
Fractional Partner | Work together
We integrate with your team to drive key initiatives, providing expert leadership on demand. -
Execution Partner | Deliver together
We own and manage the work so you can focus on your business. Consider it done.
Our Values
We’re not just a service provider; we are an extension of your team. Our approach is built on three core principles:
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Business-First: Every recommendation is tied to a tangible business outcome.
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Radical Transparency: We believe in open, honest communication every step of the way.
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Partnership over Process: We adapt to your needs, providing flexible and effective solutions.
Connect with We Are Brand Utility