Introducing We are Brand Utility

We are Brand Utility is a business consultancy, offering strategy and execution to support growth outcomes - revenue, scale, regional expansion, market entry - for our clients.

We are Brand Utility (WBU) was born in the middle of a global pandemic.

Our principal consultant had recently left a prior business venture. Other team members faced challenges – continuing employment or securing projects – as many Southeast Asian countries started moving into various shades of lock-down (and other formats that meant the same thing).

But we did come together, through networks and relationships, social and chat programmes, and decided we could work together.

We had a clear impression given the severity of the environment that recovery – if and when it came – would be tough. Recovery would be the defining milestone for many businesses over the next 24 months.

Many businesses, despite wanting to do good by their teams and employees, would opt to live and fight another day, with another name and brand. Brands built by teams would fade away as these members left. Customers facing their own problems would become more fickle and less loyal.

And we had to ask ourselves, given our backgrounds across business operations and marketing functions, how we could best help and support businesses?

The environment pointed towards several key challenges for many businesses to solve.

The first was existential – secure revenue.

The next was medium-term – build consideration and preference by customers.

Other problems include retaining and (re)training talent to take on more scope, adapt to new customers and their requirements, and shift operations into becoming both online and offline thereby removing risk and over-reliance on certain sales channels.

The WBU team decided that we are best placed to help our clients by providing them with strategy, execution and support to achieve brand and revenue growth outcomes, through a combination of digital and offline approaches, and preferably as soon as possible.

So we started a one-stop shop for branding, marketing and advertising to help grow revenue within as short a period as possible for our clients.

We provide clients with support on:

• Branding: Messaging, positioning, approach to market

• Marketing: Social media, email, community amplification, content planning and production

• Lead generation: Digital advertising, social media advertising, social commerce, e-commerce

• Integration of marketing with business operations: We function as a seconded marketing and/or PR lead for your brand

Our guiding focus is to help businesses grow revenue by being authentic, practical and champion utility.

Our methodology across strategy and execution works on the foundation that messaging, content, channels and execution must be relevant and practical and always provide some measure of utility to customers.

All outcomes are planned and measured to deliver a business outcome, that is, earn more revenue, grow a more recognised brand, enter a new market or expand regionally within Southeast Asia.

WBU’s clear offer is:

1. We are business-first people. It’s about building solutions that map to business and marketing objectives coupled with ROI or usable outcomes. No fluff. No show-and-tell. No drama.

2. We have been on your side of the fence managing business functions before. This provides us with an understanding of the challenges functions and business units face working together. We can help your brand overcome these challenges; as we have done so before.

3. We believe in offering your customers with high utility and value-added content throughout the relationship; as a means to building consideration and loyalty. In order to do so, we will advise, counsel, and recommend actions that serve your customer first. In doing so, we believe we are serving you best.

Thanks for reading our introduction.

We offer a free no-obligation business or marketing consultation session for brands interested to connect. Appointment scheduling can be done at this link.

More information about our programmes and packages can be found at our website - www.wearebrandutility.com.

We hope to be able to connect with and support your business.

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We are Brand Utility

​Practicality x Relevance x Utility

Photo by Austin Chan on Unsplash